Efriends Limited, a company incorporated in the United Kingdom with company number 09115738 and registered office LA Financial Services, 60 Neasden Lane, London. NW10 2UW, (We, Us, Our) are the data controller in respect of your use of the App and the Websites referred to below, and We are committed to protecting and respecting your privacy.
A copy of this policy is available on www.cakeclub.me (Our Site) at [http://cakeclub.me/privacy.html] We may amend this policy from time to time by updating Our Site and suggest you check back occasionally to ensure you are aware of and are happy with any amendments, by continuing to use the App or Our Site you agree to any such amendments.
THIS POLICY EXPLAINS HOW WE WILL PROCESS ANY PERSONAL DATA WE COLLECT FROM YOU, OR THAT YOU PROVIDE TO US. PLEASE READ IT CAREFULLY.
We may collect and process the following data about you:
Most web browsers automatically accept cookies, however you may delete, or disable cookies by following the instructions at http://www.allaboutcookies.org/manage-cookies/. Please note that you may not be able to take full advantage of a website if you disable cookies. Disabling cookies may impair your experience of the App or Our Site.
Further information about cookies can be found on the Interactive Advertising Bureau’s website www.allaboutcookies.org.
Where We have given you (or where you have chosen) a password that enables you to access certain parts of the App or Our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although We will do our best to protect your personal data, We cannot guarantee the security of your data transmitted to the App or Our Site; any transmission is at your own risk. Once We have received your information, We will use strict procedures and security features to try to prevent unauthorised access. For example, Our security and privacy policies are periodically reviewed and enhanced as necessary, and only authorised personnel have access to user information.
The App and Our Site include social networking, sharing and discussion features. Ensure when using these features that you do not submit any personal data that you do not want to be seen, collected or used by other users.
We may use this information to understand your needs and provide you with a better service, and in particular for the following reasons:
If you are a new customer, and where We permit selected third parties to use your data, We (or they) will contact you by electronic means only if you have consented to this.
If you share Our content through social media, for example by liking Us on Facebook, following or tweeting about Us on Twitter, or giving Us a '+1' via Google Plus, those social networks will record that you have done so and may set a cookie for this purpose. Where you share content you post through the App, such as via Facebook and Twitter, the material you share will be disclosed to those services.
In some cases, where a page on the App or Our Site includes content from a social network, such as a Twitter feed, or Facebook comments box, those services may set a cookie even where you do not click a button. As is the case for all cookies, We cannot access those set by social networks, just as those social networks cannot access cookies We set ourselves.
We do not disclose information about identifiable individuals to Our advertisers, but We may provide them with aggregate information about Our users (for example, We may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data We have collected from you to enable Us to comply with Our advertisers' wishes by displaying their advertisement to a target audience.
We may disclose your personal information to any member of Our group, which means Our subsidiaries, Our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006.
We may disclose your personal information to third parties:
You may at any time ask Us to refrain from sending you marketing messages by sending Us an email at firstname.lastname@example.org with the words UNSUBSCRIBE in the subject box. If We contact you by email each time you receive a message you will also have the option to decline to receive further information of that type from Us.
If you decide to stop using the App or Our Site, your profile and account will remain dormant, so you are able to pick back up where you left off in future. If you would like Us to destroy information We hold about you, please let Us know. However, please note that if you use any of Our services which require you to provide personal information, deleting Our records may mean that you will need to resubmit it to continue using such services.
Our Sites may, from time to time, contain links to and from the websites of Our partner networks, advertisers and affiliates (including, but not limited to, websites on which the App or the services are advertised). If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that We do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as contact and location data. Please check these policies before you submit any personal data to these websites or use these services.
Our services are not intended to be directed to persons under the age of 13 and We do not knowingly collect personal information in respect of such persons. If We discover that a child under 13 has submitted personal information to Us We will take steps to remove this information and terminate the child’s account. Please notify Us immediately if you become aware that a child has provided Us with personal information.
By using the App or Our Site, you consent to the collection and use of information by Us. Owing to the global nature of the internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, We have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers.
To find out more about your rights under the Data Protection Act, visit the Information Commissioner’s website: www.dataprotection.gov.uk or read the Act online at: www.hmso.gov.uk/acts/acts1998/19980029.htm.